Founding members lock in £99/month, for as long as you stay, before the price rises to £149. Add your details to secure first entry.
The Tri Project has you covered.
Join a welcoming community of first-timers and finishers, with world-class coaching, education and support to get you from "one day" to your first start line.
Real people, real finish lines, from first splash to first medal.
We're removing the confusion, barriers and intimidation from the sport. World-class coaching, education and community, in one place, at a fraction of the traditional cost. Whether it's your first pool length or your first 70.3, we meet you exactly where you are.
Training plans, coaching and education, no more piecing it together yourself.
Warm, human and never intimidating. Beginners welcome, always.
The principles behind every plan, every session and every conversation inside The Tri Project.
Making triathlon simple and achievable. No jargon, no minimum kit list, no need to already be an athlete.
A shared journey with people like you, accountability on the hard days and someone to celebrate with on the good ones.
A clear roadmap from beginner to finish line. No more wondering what to do today, just follow the plan.
Expert guidance without the complexity. Elite coaching principles, explained so they actually make sense.
Helping you realise what you're capable of. First swim, first race, first Ironman, one barrier at a time.
The people behind The Tri Project, world-class experience, a beginner's welcome.
Co-Founder
With over 15 years of triathlon coaching experience, Bex has worked across every level of the sport, from sprint distance to Ironman, and from first-time finishers to professional champions.
Having started her journey as an athlete herself, she understands firsthand what it takes to commit to the challenge of triathlon. Her coaching career has taken her into some of the highest performance environments in the sport, including working within the high-performance programmes of British Triathlon, supporting athletes on Olympic, Paralympic and Commonwealth Games pathways.
Alongside this, she has coached multiple IRONMAN and 70.3 champions across both professional and amateur fields.
Bex combines deep technical expertise with a people-first approach, working closely with every athlete to unlock potential, build confidence and turn ambitious goals into achievable outcomes.
Through The Tri Project, her ambition is simple: to help more people not just complete triathlon, but genuinely fall in love with the sport.
Co-Founder
Jess came to triathlon a little later than most, starting in her mid-twenties whilst working full-time. She understands first-hand what it takes to balance training alongside work, family and everyday life.
Since then, she's gone on to compete at the very highest level, representing Team GB at the Olympic Games and learning from some of the world's leading athletes, coaches and performance teams. More recently, she's also experienced elite racing as a mum, giving her a new perspective on balancing high performance with family life.
Through The Tri Project, Jess wants to share everything she's learned over the years, helping more people enjoy the sport, build confidence and discover what's possible. Because for her, triathlon has always been about more than racing, it's about the people, the journey and the community you become part of along the way.
Co-Founder
With a background in Exercise Physiology and performance sport, Sam blends performance science with lived endurance experience.
Starting as a complete beginner, no bike and limited swimming ability, he went on to become an Ironman in 4 months with the right structure, support and expertise provided by Bex.
Through The Tri Project, Sam is on a mission to make triathlon more accessible, less intimidating, and built around community. Because he knows first-hand: the journey is better when you don't do it alone.
Performance Nutritionist
World-class nutrition guidance, built right into your membership. George Robinson brings fuelling knowledge from the very top of endurance sport, as former nutritionist to British Triathlon, British Cycling and the INEOS Grenadiers, translating elite science into simple, practical steps for everyday athletes.
Get the most from every swim, bike and run with the right fuel at the right time.
Dial in your nutrition in the days and hours before you race, no guesswork.
What to take on and exactly when, so you finish every race strong.
The daily habits that support training, recovery and long-term health.
Start lines, finish lines and everything in between, shared with people who get it. This is where training stops feeling like a chore and starts feeling like your favourite part of the week.
A glimpse of the structured sessions inside your plan, across swim, bike and run. Every session has a purpose, a duration and a target intensity.
See the full plan ↗
First Ironman · Barcelona
I finished my first Ironman in Barcelona, and before The Tri Project I couldn't swim two lengths and didn't even own a bike. The best part was training with people in exactly the same position: we made lifelong friends and became a real community.
First 70.3 · Malaga
I'd always wanted to do an Ironman, but I felt completely overwhelmed and had no idea where to start. The coaching and community here are world-class, they removed all the guesswork, answered every single question, and gave me huge confidence.
Everything you need to train, race and progress, inside one welcoming community. Sign up and you're in.
Everything you need to train, race and progress, at a fraction of traditional coaching cost.
All things endurance, expert guests, race stories, education and everything in between. Hosted by co-founders Bex & Jess, it's the conversations behind the training.
None at all. The Tri Project is built for complete beginners, including people who've never swum a length or owned a road bike. We meet you exactly where you are and remove the intimidation from the sport.
To start: swimwear, any bike (yes, even a hybrid), and running shoes. Our education library walks you through what actually matters and what you can skip, no pressure to spend big.
We combine world-class coaching, education and community into one platform, so you get elite-level guidance at a fraction of one-to-one coaching costs, without the confusion of piecing it together yourself.
Absolutely. Plans flex around real life and any equipment you have. Most beginners train a few hours a week and still make it to their first start line with confidence.
Group sessions and race meet-ups are optional bonuses. Your personalised plan, coaching feedback and the online community are with you 24/7, wherever you train.
Your first finish line is closer than you think. Start before you're ready, we'll be right there with you.
Join our community ↗